Diamond Shine Hair Straightening Cream 500ml (Strong)

Diamond Shine Hair Straightening Cream 500ml (Strong) is created for professional straightening services where clients want to transform wavy, curly, frizzy, or difficult-to-manage hair into a sleeker and straighter appearance.

The creamy formula allows the stylist to distribute the treatment carefully through controlled sections, helping provide consistent coverage across the areas requiring straightening.

During the professional chemical straightening process, the treatment helps relax the existing curl or wave structure so the hair can be reshaped into a straighter configuration.

Once the complete straightening system has been performed correctly—including processing, thorough rinsing, required neutralization, conditioning, drying, and finishing—the hair can appear smoother, more controlled, polished, and easier to manage.

The Diamond Shine concept also focuses on enhancing the visual appearance of smoothness and luminosity, helping properly treated hair achieve a sleek salon-style finish.

Strong Straightening Performance

The Strong designation indicates that this is an intensive professional straightening formula.

It is designed for suitable hair requiring significant relaxation of curls, waves, frizz, and unwanted texture.

It may be appropriate for:

Wavy hair requiring substantial straightening
Curly hair
Thick hair
Frizzy or difficult-to-control texture
Hair with noticeable natural volume
Resistant hair that requires professional straightening
Hair that responds appropriately during a professional strand test

Formula strength should always be selected according to the actual condition, resistance, porosity, elasticity, and previous chemical history of the hair.

The strongest available formula should never automatically be selected simply because a client wants very straight hair.

Strong vs. Extra Strong

The Strong and Extra Strong versions should be treated as separate professional formula options.

Strong Formula

Provides intensive straightening performance for suitable wavy, curly, frizzy, thick, or resistant hair requiring substantial smoothing and curl relaxation.

Extra Strong Formula

Represents a separate higher-strength option within the range and may be considered by trained professionals when hair resistance requires a more intensive formula.

Hair condition and strand-test response—not simply the desired hairstyle—should determine which strength is appropriate.

Using unnecessarily aggressive chemical strength can increase the risk of dryness, weakness, loss of elasticity, or breakage.

Key Features
Professional Strong Formula: Designed for intensive salon straightening services.
500 ml Salon Size: Convenient professional quantity for hair salons and beauty services.
Helps Relax Curls: Reduces the appearance of natural curl patterns in suitable hair.
Helps Straighten Waves: Designed to transform prominent waves into a smoother configuration.
Frizz-Control Benefits: Helps create a more uniform, controlled appearance.
Sleeker Hair Finish: Supports smoother and more polished-looking lengths.
Improves Manageability: Straightened hair can become easier to comb, section, dry, and style.
Helps Reduce Excess Volume: Curl and wave relaxation can create a more streamlined hair silhouette.
Diamond-Shine Appearance: Designed to enhance the appearance of smoothness and radiant salon shine.
Creamy Application Texture: Supports controlled section-by-section professional application.
Long-Lasting Structural Effect: Provides a more lasting change to treated hair than temporary blow-drying or flat ironing.
Professional Salon Treatment: Suitable for trained hairstylists, salons, beauty parlours, and hair academies.
Suitable for Complete Straightening Systems: Designed to form part of a professional process involving appropriate preparation, processing, neutralization where required, conditioning, drying, and finishing.
Useful for Difficult-to-Manage Hair: Helps transform suitable unruly texture into a more controlled hairstyle.

Step 1 – Professional Consultation

Discuss the client's hair history before beginning.

Ask about previous:

Hair color • Highlights • Bleaching • Straightening • Relaxing • Perming • Keratin-style treatments • Chemical damage • Scalp sensitivity.

Do not rely only on what the hair looks like visually.

Step 2 – Examine Hair and Scalp

Inspect the lengths and scalp carefully.

Do not proceed over an injured, scratched, inflamed, irritated, or otherwise compromised scalp.

Evaluate whether the hair appears capable of tolerating another chemical service.

Step 3 – Perform Required Tests

Carry out the appropriate strand test and any sensitivity or patch assessment required by the product instructions.

Do this before full-head application.

Step 4 – Cleanse and Prepare

The official usage guidance recommends washing with a mild shampoo and towel-drying until the hair is slightly damp.

Avoid aggressive scalp scratching before a chemical straightening service.

Step 5 – Protect the Client

Use suitable:

Protective gloves • Salon cape • Towels • Professional application tools • Hairline protection where appropriate.

Keep chemical product away from the eyes, face, ears, and unnecessary skin contact.

Step 6 – Section the Hair

Divide the hair into small, manageable sections.

Proper sectioning allows:

More consistent product coverage • Better timing control • Easier monitoring • More precise retouch application.

Thicker hair may require additional sections.

Step 7 – Apply the Straightening Cream

Wear protective gloves.

Apply the cream carefully through the areas requiring treatment according to the professional instructions.

Maintain controlled product distribution.

Avoid excessive saturation.

Do not unnecessarily rub strong straightening chemicals into the scalp.

Step 8 – Work Methodically

Continue through each section in a consistent pattern.

Work efficiently enough that the first and last sections do not experience excessively different processing times.

Professional timing should be planned before application begins.

Step 9 – Avoid Overlap During Retouches

Previously chemically straightened hair has already undergone structural processing.

During regrowth services, identify the new growth accurately and avoid repeatedly applying strong straightening cream over older treated lengths unless specifically instructed by the product system.

Chemical overlap can substantially increase the risk of:

Dryness • Weakness • Porosity • Breakage • Loss of elasticity.

Step 10 – Process Carefully

Allow the product to process according to the specific instructions and strand-test response.

The official product listing provides a general 20–30 minute processing range depending on hair thickness and curl level.

Do not automatically process every client for the maximum time.

Hair should be continuously monitored.

Step 11 – Check the Straightening Response

Evaluate how the curl or wave pattern is relaxing.

The objective is sufficient straightening while maintaining acceptable hair integrity.

Do not continue processing simply because additional time remains on a timer if the hair has already reached the appropriate response.

Step 12 – Rinse Thoroughly

Once processing is complete, rinse the straightening cream thoroughly according to the product instructions.

Ensure chemical residue is removed from:

Roots • Mid-lengths • Ends • Dense sections • Inner hair layers.

Incomplete rinsing can interfere with subsequent stages.

Step 13 – Neutralize Correctly

If the straightening system requires a neutralizer, use the specified or confirmed-compatible neutralizing product.

Do not assume that an ordinary conditioner performs the same chemical role as a required neutralizer.

Follow the neutralizer's instructions carefully regarding:

Application • Quantity • Processing time • Distribution • Rinsing.

Neutralization is a critical part of straightening systems that depend on it.

Step 14 – Rinse Again

Remove the neutralizing product according to the manufacturer's directions.

Rinse carefully and thoroughly.

Step 15 – Condition the Hair

Apply an appropriate post-chemical conditioning product or treatment where recommended.

This can help improve:

Softness • Smoothness • Combability • Moisture feel • Surface condition.

Step 16 – Dry Carefully

Remove excess moisture gently.

Blow-dry the hair using professional technique and controlled heat.

Avoid unnecessarily rough brushing or excessive tension.

Step 17 – Flat Iron Where Required

If the specific straightening system directs heat finishing, work in small sections with an appropriate professional flat iron.

Select temperature based on:

Hair condition • Thickness • Porosity • Chemical history.

Do not automatically use the highest heat setting.

Step 18 – Finish and Inspect

Examine the hair after completion.

Check:

Straightness • Smoothness • Uniformity • Ends • Shine • Elasticity • Client comfort • Overall appearance.

Apply suitable finishing products if required.